The fall in the number of young people drinking has started in 2006. “The new age limit was actually the final piece of years of campaigns,” explains Lex Lemmers, researcher at Trimbos. “In 2006, the government started stricter controls on the age limit of, then, 16. There were also all sorts of commercials on TV. Since then it has become less normal to start drinking alcohol early.”
But how is it that coma drinking has not been reduced by the new age limit of 18? “What you see is that at that time the focus was mainly on shaking up parents and showing how bad alcohol is for children,” explains Trimbos researcher Lex Lemmers.
“In addition, the law and stricter controls have also addressed the enforcement of the age limit by sellers. The problem is that there has been no attention to how bad bingo and coma drinks are for you, and what you can actually notice when you are an adult “
Get a beer for your younger brother? Not later
In the coming years, Blokhuis wants to focus its alcohol policy more on young people who still drink. Among other things, by further reducing the availability of alcohol in the coming years. Because that young people, despite the age limit of 18 years, can still get alcohol, is no secret. As a minor you can continue to drink your beer through brothers, sisters, parents and friends.
From 2021 that becomes punishable. Then there is a fine on passing on or selling alcohol to a minor, for both the minor and the hatch. The government also wants to tackle the tough image of alcohol. In the coming years you will therefore see less alcohol advertising in places where there are many young people, such as sports clubs and associations.